Today, franchises constitute an important business opportunity, which explains why national and international franchises have grown considerably in Ecuador. According to several economic and commercial analysts, the level of demand for quality services has grown considerably in Ecuador, and economic standards are very promising.

Franchising contracts bring with them the use of franchised trademarks. Romero Arteta Ponce IP LAW advises its clients on protecting both of the franchisee and the franchiser. We have broad experience in advising on franchise contracts and licenses for use of trademarks.