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Commercial Slogans

Commercial Slogans

Commercial slogans are understood to be the group of words, sentence, or legends used as a complement to a mark. Therefore, consumers must be able to distinguish and differentiate between commercial slogans.

Once registered, commercial slogans are valid for ten years beginning on the date they are granted. However, commercial slogans cannot survive without their accompanying trademark.

The registration process for commercial slogans is the same as that of the registration for trademarks or commercial names.


Romero Arteta Ponce Abogados is authorized to practice law in Ecuador and give legal advice through related firms in Latin America.


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Quito, Ecuador