(593-2) 2986 666 | Fax: (593-2) 2986 664 | US Line : 954 727 5551 intelectualpropertyecuador@law.com.ec

Commercial Names

Commercial Names

Commercial names are understood to be the signs or denominations that identify a business or commercial activity and thus distinguish their owners´ activities in the market.

Although national legislation states that the right to exclusive use of commercial names is based on at least six months of public and continuous commercial use in good faith, in our experience with Intellectual Property, we recommend registration with the IEPI, since this constitutes full proof of the initial date of use and ownership of the registration.

Commercial names constitute intangible assets of the companies, which, like trademarks, may become the core aspect of a business.


Romero Arteta Ponce Abogados is authorized to practice law in Ecuador and give legal advice through related firms in Latin America.


Av. 12 de Octubre N. 26-97 and A. Lincoln.
Edif. Torre 1492 8th Floor.
Quito, Ecuador